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Canon and its local partner Oman Forfor are currently deliberating on a possible agreement with some selected banks to provide funding for players of the Film and Photography industry to acquire Canon imagery and photography equipment.
The deal, when it materializes, will afford beneficiaries the opportunity to acquire the latest Canon photographic equipment at a discount with flexible repayment arrangement from partnering banks.
The proposal by Canon Central and North Africa and Oman Forfor is in line with their new strategic direction to help build a vibrant film and photography industry in Ghana.
Having access to right equipment, they believe, will give photography enthusiasts the freedom to effectively demonstrate their talents and creativity.
Apart from that, Canon and Oman Fofor are currently in discussion to introduce a first class service center in Ghana to handle complaints of photographers who purchase their equipment from accredited photo stores.
Under this deal too, attractive discounts will be offered to regular buyers.
This was disclosed by the Canon Central and North Africa Business Development Manager, Katie Simmonds, on the sidelines of the NAFTI-Canon Training Workshop.
She said Canon is determined to developing the country’s film and photography sector to international standards.
In view of this, her outfit has signed a three-year partnership deal with NAFTI to train film and photography students as well as professionals.
“This idea is a good one due to the importance of coming together as one people to share ideas, and also to improve and enhance skills.
“Not only that but to improve capabilities in a way that will benefit the country and industry as well,” said Katie Simmonds.
A data base of all Canon camera users will be built to serve as a platform to share information on Canon imagery and photography equipment.
Unavailability of a service center in Ghana still remains one of the major challenges facing Ghanaian photographers since only a few of them can afford to send their faulty cameras abroad for repairs.
Channel Manager of Oman Fofor, Pastor George Mingle, advised photographers to buy from accredited camera shops to save them from buying imitations.
He said for the past three years, Oman Fofor has been educating photographers on Canon cameras.