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Ghanaian fashion designer Sima Brew has promised amazing fashion trends in 2018, as she tells Ghanaians to watch out for her.
The award-winning designer just she signed a four-year partnership contract with Zylofon Media as the company’s fashion icon. She becomes the first designer to sign such deal in Ghana, though details of the deal have not been made public.
“I will like to thank Zylofon Media for this opportunity. This is the first time this is happening in Ghana. I am happy I am here and I’m here to do a good job. Ghanaian should watch out,” she said last week at her unveiling a press soirée.
Sima Brew, who has been in the fashion industry in the last six years, was chosen because she stands out as one of the country’s top-notch designers.
She’s known for making dresses for celebrities in Ghana and beyond. She said she is enthusiastic about the signing.
Samuel Atuobi Baah, Zylofon Media’s Public Relations Officer, believes the signing will help boost Ghana’s fashion agenda.
“We (Zylofon Media) are now moving into fashion business. So don’t even be surprised to see on the market a particular Sima Brew design from Zylofon,” he said.
Zylofon Media has, within the past year, has signed several celebrities. For music, they have signed Becca, Stonebwoy, Kumi Guitar, Joyce Blessing and Obibini. Actors Benedicta Gaffah, Bibi Bright, James Gardiner, Toosweet Annan and Zynnel Zuh have been signed for movies.
Sima becomes the first signee for the fashion wing of the media company.