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Creative Director of Digital Creative Media, Salifu Abdul Hafiz has revealed that most Ghanaian musicians don’t support the local music video directors, because they are not investing in their music videos and they prefer working with music video directors with low budget.
In an exclusive interview with www.flexgh.com, Salifu Abdul Hafiz disclosed that Ghanaian musicians always budget huge amount of money when they meet international directors after getting money from the music business and forget those who sacrificed for them with low budgets.
He further stated, it is high time Ghanaian musicians respected local music video directors as compared to the foreign ones and they should pay the same amount of money they are willing to pay the foreign music directors.
He added that, one major problem that is making them unhappy is that anytime some of the local artists get the opportunity to collaborate with other musicians from a large music market or international act, they go for video directors from either Nigeria, South Africa, U.S.A, or even London to shoot their music video for them which is not helping the local directors get some international recognition hence a big blow to the industry in Ghana.
Salifu Abdul Hafiz who has directed many names in Ghana’s music industry such E.L, Guru among others has urged artists to invest in their music videos and work on their time for their shoot. He complained most of the artists don’t work with time and they don’t rehearse their scripts as expected.
He continued to say that most of the Ghanaian musicians after shooting their music video, wish to release it in a short possible time without making sure that everything in that particular music video is on point. That he thinks is hindering the international channels from showing their videos.
“As a music video director, your pre-production, production and post-production are key factors and you need to get it done well. Editing a music video needs time because there will be more effects you will need to add up.
He however lamented there are still some video directors who are not up to speed with their job and they need to be educated in that regard. Some of them hit the road as camera men immediately they get access to a camera. This he thinks is degrading the works of even the professionals.
He is therefore pleading for an award scheme that will only focus on music video directors and their crew members which would aid them to be recognized well in the industry, because he feels VGMA is not given them the maximum support they need due to one category they have for them when it comes to music awards in Ghana. Moreover, he believes 4Syte TV which is giving them that support is an individual project, so if the authorities in the entertainment industry set up a national award scheme for them it will motivate them to do more.
Salifu Abdul Hafiz who recently directed the Northern Region star boy Maccasio’s new hit song ‘Dagomba girl’ which got Mugeez of R2bees fame on it, also assured that Ghanaian music video directors will soon launch their association which would bring them together for a common agenda.
The music video director, who toured America last year with his work, will be having another tour in Europe next month and he is willing to help everybody including the up and coming artists with their videos.
Evans Annan Acquah