What If We’ve Got Big Data and Analytics All Wrong?

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xl-2016-big-data-1Every once in a while I run into a little company that comes at an existing market as if the folks already in it are idiots — and sometimes they are right. Here’s the thing: What often happens is a company breaks out in a segment, and everyone groups around that company’s ideas and emulates them. Few initially stand up and say, “Wait a minute — what if they’re wrong?” [More…]

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